Jaron Chester
Situations

Selling a business

Selling is usually a once-in-a-lifetime decision for an owner. It pays to treat it that way.

What matters most

Timing
Selling from a position of strength, not after growth has stalled or a key customer has left.
Preparation
Clean financials, documented processes and a business that can run without the owner.
The right buyer
A buyer who can pay is not always a buyer who will complete, or who will look after the business and its people afterwards.
Terms, not just price
How much is paid up front, what is deferred, what is tied to performance and what warranties are given.

Where it goes wrong

  • Going to market before the business is ready, then giving up price during due diligence.
  • Talking to a single buyer and losing all leverage.
  • Underestimating how long a sale takes, and letting the business drift while the owner is distracted.

How Jaron helps

  1. Assessing whether now is the right time, and what would make the business worth more

  2. Preparing the business and the information buyers will ask for

  3. Identifying and approaching suitable buyers, discreetly

  4. Running the process and negotiating terms through to completion

Engagements are by introduction.

How introductions work